I spend a lot of time thinking about our sales and marketing functions.
Most inexperienced entrepreneurs (myself included) struggle to maintain focus on the single most important aspect of their business - sales and marketing.
Sales is the lifeblood of any business.
Marketing is sales at scale - helping get more qualified leads into your sales funnel.
Over the last 18 months, I’ve tried a mix of different marketing tactics and channels to grow TheMilVet -
Instagram
LinkedIn
Cold Outreach
In-Person Conferences
Cold Calling
There is a single marketing channel that works better than any other - it converts at a higher rate, requires less effort, and yields the best accounts.
In this post, I’ll explain what that channel is and how to use it, but first let’s take a quick detour into buying psychology.
Sales is about trust…
I’ve talked to founders selling everything from SAAS to services and everything in between.
Ultimately, we purchase products and services because we have a problem and believe that the product will solve that problem.
But how do we know?
It’s easy to make a business look legit online, but the most important variable is trust.
Do we trust that the person/product/service can make our lives easier and deliver the outcome that we need?
There are ways to increase trust in a sales process - you probably come across dozens of examples every day -
Testimonials
Helpful & informative content
Case studies
They all exist to build trust during a sales process.
Trust is why this sales channel consistently generates the best leads. The good news? You can use it for free AND use it in your career outside of startups -
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