Audio Version: Do not build the Black Rifle Coffee or Warby of XYZ consumer product

Retained Learnings

Audio Version: Do not build the Black Rifle Coffee or Warby of XYZ consumer product

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Audio Version: Do not build the Black Rifle Coffee or Warby of XYZ consumer product

Nobody cares that your company is veteran-owned. Nobody cares about your Wharton MBA.

Brendan Aronson

Jun 14, 2022

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Retained Learnings

Everything I wish I had known about entrepreneurship and mental health when I transitioned out of the Marine Corps and graduated from Wharton.

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Brendan Aronson

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